Launch date
Anticipated opening November 2, pending furniture delivery
Built for The Perry Exchange · October 2026
The Paid Search Engine
for The Perry Exchange
Custom built for Kelsha (no templates were harmed in the making of this page).
Here's the plan we talked through, all in one place. Hit play, grab a coffee, and scroll at your own pace.
Start here: Maddie walks you through the whole thing in about 15 minutes.
01 THE STARTING POINT
What We Heard From You
Here is our understanding of where The Perry Exchange is today. Everything in this proposal is built around it.
Your inventory
29 private offices, 6 dedicated desks, 36 coworking memberships
The priority
Private offices first (biggest revenue driver), then dedicated desks, then coworking
Flexible terms
Private offices: month to month, 6 month and 12 month options. Dedicated desks and coworking: month to month. Pricing is being finalized
The target area
Anyone within roughly a 30 minute drive, including Raleigh, Wake Forest, Knightdale and Youngsville
The actual goal
Qualified leads that become tours, pre-leases and memberships. Not clicks or impressions
Lead handling
CoWorks CRM being set up with a tour booking calendar. Leads followed up Monday to Friday during business hours
The competition
Loading Dock, Raleigh Founded, Regus, Spaces
The starting point
Google Ads, GA4 and tracking not yet properly set up. Google Business Profile exists, currently categorized primarily as an event venue. No waitlist yet
02 THE LAUNCH BASICS
The Three Things That Make or Break Launch Ads
Expensive clicks
Searches like “private office near me” and “coworking space near me” in Raleigh can cost $5 to $30+ per click, and big brands like Regus and Spaces are bidding on them
Clicks are not customers
A form fill is not a tenant. Without tracking what happens after the lead (tour booked, tour attended, lease signed), ads get optimized for the wrong thing
The page after the click
If the landing page does not match the search and make booking a tour easy, good traffic leaks out before it ever becomes a lead
Three things to keep an eye on: the searches, the page, and what happens after a lead comes in.
03 THE PAYVERTISING SYSTEM
How the Paid Search Engine Comes Together
01
Research
Keyword, cost per click and competitor offer research for Raleigh coworking and private office searches
02
Build
High intent Google Search campaigns
03
Convert
Landing pages built for one job: getting a tour booked
04
Track
Full tracking from click, to form, to tour booked, to lease signed: Google Ads, GA4, Tag Manager, Microsoft Clarity heatmaps and session recordings, and CoWorks CRM
05
Optimize
Post-lead analysis: we review lead quality with you and shift budget toward the keywords and ads that produce actual tours and tenants
WHAT WE KEEP AN EYE ONFrom the first click to the tour and lease.
04 YOUR OPTIONS
Two Ways We Can Work Together
Both include a one time setup phase and an ongoing monthly retainer. No hourly billing, no surprises.
OPTION AGoogle Ads
Google Ads
Management
For teams that will build and manage their own landing pages.
One time setup
ABOUT 1 WEEK$550
- Google Ads account setup and structure
- Keyword research, match types and negative keywords
- Competitor and cost per click research
- Search campaigns built around private offices, dedicated desks and coworking
- Geographic targeting (30 minute drive radius)
- Conversion tracking (form fills, calls, tour bookings)
- GA4 and Google Tag Manager setup and audit
- Google Business Profile connection to Google Ads (location and reviews in ads)
- Ad copy written to your messaging and offers
Monthly retainer
$400 / month
- Ongoing bid, keyword and budget optimization
- Search term reviews and negative keyword cleanup
- Ad copy testing
- Monthly performance report and call
OPTION BThe Full
The Full
System
Google Ads plus the landing pages and lead quality loop, all managed by us.
One time setup
ABOUT 2 WEEKS$950
- Everything in Option A, plus:
- Dedicated landing pages built for tour bookings (private offices page first)
- Microsoft Clarity heatmaps and session recordings
- CoWorks CRM connected to your landing page forms so every lead lands in your CRM and inbox automatically
- Offer strategy: we review competitor offers and recommend launch offers that attract tenants without cutting your margins
Monthly retainer
$490 / month
- Everything in Option A, plus:
- Landing page A/B testing and improvements, implemented by our team
- Post-lead analysis: we review which leads became tours and leases and optimize the ads for those, not just form fills
- Cost per tour and cost per lease tracking against your targets
Why Option B?
One team handles the ads and the pages, so changes stay in one place. We review the data and your feedback together, then make the next adjustment. Fewer handoffs, fewer email chains.
Ad spend is paid directly to Google and is separate from the fees above.
05 THE AD BUDGET CONVERSATION
Let's Talk Ad Spend
We won't know the real cost per click until campaigns go live and we finish keyword research. So here's what $1,500 a month looks like at three realistic click costs.
MONTHLY AD SPENDAVG. COST PER CLICKCLICKS / MONTHWHAT IT MEANS
Monthly ad spend$1,500/mo
Average cost per click$15
Clicks / month~100
Best case:
Plenty of data to optimize fast
Monthly ad spend$1,500/mo
Average cost per click$20
Clicks / month~75
Middle ground:
Solid start, clear trends within the first months
Monthly ad spend$1,500/mo
Average cost per click$25
Clicks / month~60
Tighter:
We focus spend on the highest intent searches first
Estimates only.
Our recommended starting point: $1,500 per month in ad spend.
It's the safest minimum to get real data. Once we see momentum and your cost per tour, we scale up from there.
Ad spend is paid directly to Google, separate from our fees. Click costs will be confirmed after keyword research.
06 THE LAUNCH TIMELINE
From Yes to Live Ads, Before You Open
Wed, Oct 14
Proposal delivered
A clear plan for your launch
Fri, Oct 16
We get started
Engagement starts, accounts shared: Google Ads, GA4, Microsoft Clarity and Google Business Profile access
Week of Oct 19
Research & build
Research, tracking setup, campaign build, and landing pages for Option B
Oct 23 / Oct 30
Your ads go live
By Oct 23 for Option A, by Oct 30 for Option B. Generating tour requests
Nov 2
Doors open
Anticipated opening day
Month 1 to 3
Learn & improve
Weekly optimization, post-lead analysis, monthly reporting and strategy calls
We can prioritize getting campaigns live within the first week for either option.
07 WHAT WE NEED FROM YOU
Your Quick Checklist
We handle all the technical setup, code and connections. You just create the accounts and share access.
08 THE PROOF
Results We've Delivered
Dawson's Ceramic Coating
THE CHALLENGE
- Low conversion rates
- Campaigns not segmented well, so ads went after the wrong keywords
- Too many irrelevant search terms getting through
- Broken tracking
- Location targeting limited to 20 miles, even though they are mobile and can travel 40 to 50 miles
WHAT WE DID
- Restructured and segmented campaigns around the right keywords
- Built out a large negative keyword list so only quality search terms come through
- Full conversion tracking overhaul
- Expanded location targeting to match their real 40 to 50 mile service area
34leads last month, up from 2 to 10 per month
$65cost per lead on the same $2,200 spend
Ace Handyman, South Pittsburgh
THE CHALLENGE
Cost per lead was $80 to $100, with only 20 to 30 leads per month
WHAT WE DID
- Launched Performance Max alongside broad match Search
- Built a 1,000+ negative keyword list to filter out low quality traffic
$30cost per lead, down from $80 to $100
~80leads per month, up from 20 to 30
Samead spend
Jungle Powders
THE CHALLENGE
Shopify revenue stuck at $2K to $4K per month
WHAT WE DID
- Feed optimization across the Google Shopping feed
- Google Ads restructuring, with Shopping and Performance Max campaigns
- Product page development on their Shopify site
- Tightened keyword targeting
- Negative keyword building, about 5,000 negatives built so far
$19.3Kmonthly revenue, up from $2K to $4K
4 monthsto get there
Ongoingcampaigns still running and scaling
Hear It From a Client
Roofing company · Manchester, UK
Mike, Roofing Company Owner
THE CHALLENGE
Relying on Google Ads but getting very low quality leads
WHAT WE DID
Kept the same budget. Restructured the campaigns, tightened targeting, refined the ad messaging, and audited keywords to focus only on high intent customers
THE RESULT
Much better lead quality, and the same monthly budget now goes much further
£45cost per lead, down from £150
8Xaverage return on ad spend, month over month
£6,000monthly ad spend, unchanged
09 NO LONG TERM LOCK IN
Low Risk Start
The setup phase is a one time project. We get the foundations in place, and you get a feel for how we work together before deciding on monthly management.
If it is not the right fit after setup, you can stop there. No long term lock in.
10 KEEPING IT SIMPLE
How We'll Work Together
Communication
Email for day to day updates
Payments
Through Upwork
Reporting
Monthly performance report and strategy call, plus updates whenever something important changes